To encourage people to get fit and participate in this year’s Dick’s Sporting Goods Pittsburgh Marathon, DesignCentrix partnered with marketing agency MKTG, Inc. and Dick’s for a second year in a row at the 2015 GNC Health and Fitness Expo.
After the overwhelming success of our partnership with MKTG on last year’s booth, we decided to stick with the same theme and structure in their large 50’x90’ space. The most eye-catching aspect of the booth is the fabric and metal replica of Pittsburgh’s iconic bridges, colored with a bright, golden yellow to stand out and guide attendees through the space. The rest of the exhibit is an athlete’s dream, with five retail sections featuring Dick’s products. Here, runners can purchase anything from men and women’s athletic apparel to nutritional supplements and sports medicine.
Beyond the structure itself, the DesignCentrix team provided show services and project management to coordinate shipping, installation, and dismantle. By being present at every stage of the process, we were able to eliminate any issues before they happened.
Matt Zink, creative director on both this year and last year’s exhibit, was pleased with the outcome. “It was great to see that the success of last year’s original build for this Expo has resulted in the re-use of the booth elements, providing another dynamic shopping experience to this year’s Marathon Expo patrons.”
As well as inspiring runners to get fit and race with their individual goals in mind, over 2,500 charity runners participated in this year’s event. With such a great turn out, they were able to raise $1.5 million to be donated to charities such as the Cystic Fibrosis Foundation. Aside from the main marathon, other events, such as a Kids Marathon and a 5K, brought many families and individuals together to participate in a weekend of events.
We’re thankful for the opportunity to partner with MKTG, Inc. and Dick’s Sporting Goods on such a charitable and health-based event, and we look forward to the outcome of next year’s race. If you’re looking to take your exhibit to the finish line, contact us today.