SHRM 2015: What Happens in Vegas Doesn’t Always Stay There

DesignCentrix was more than thrilled to pack up and head to Vegas for this years Society for Human Resource Management (SHRM) Show. SHRM stands as the world’s largest HR membership organization with over 275,000 members in over 160 countries. Providing global best practices and networking, SHRM is a great opportunity for companies to not just attend, but stand out in the crowd. This year we helped our clients CareerBuilder, HireRight and Steve Gilliland do just that.

Partnering with CareerBuilder over the last eight years has given DesignCentrix the opportunity to develop a variety of booth blueprints and design concepts as the company’s needs have evolved. At SHRM, we unveiled a new 30 ‘x 50 ‘ island built from the ground up.
“For this particular show we wanted people to feel inspired by the energy of Vegas”, DesignCentrix Creative Director, Matt Zink, states, “Our goal was to provide a modern booth design that payed homage to the glitz and glamour of Old Vegas and Fremont Street. We were able to provide CareerBuilder a booth with great hall visibility that offered a variety of interactive opportunities for patrons.”

Implementation of a 3D Photo Booth alongside Custom Shoe and T-Shirt Displays created a memorable experience for all visitors. The interactive highlight was a prize wheel, where visitors spun for a chance to win a free pair of Converse shoes – at times the line was covering three sides of the booth!

DCX_HireRightHireRight’s booth DesignCentrix developed for last years SHRM was such a big hit, they decided to showcase it again. This high-end 20’ X 20’ retail atmosphere wore a crisp blue and white brand scheme, complemented with custom-built shoe displays, highlighted by integrated accent lighting strategically placed to tell the story of their design. A beautiful crystal chandelier pulled the lighting features together with a touch of elegance centered off of on screen interactive messaging provided through an inset TV surrounded by a decorative picture frame.

Amanda Flanigan of HireRight was happy with the experience, “Thank you so much for last week. I couldn’t have done it without you and we keep getting fabulous feedback on the booth.”

DCX_S-GillilandDesignCentrix goal when creating Steve Gilliland’s 20’ X 20’ island was to create traffic and silence commotion. We developed double-sided light boxes to highlight his best-selling book covers with comfortable ottomans nearby inviting visitors to relax and ultimately be intrigued to flip through a few pages. Stephen Gilliand was thankful for the new clients and relationships he was able to build at SHRM, “ First and foremost, thank you so much for providing a wonderful experience for us in our booth at SHRM this year. From the booth itself to the over-the-top, on–site service you provided, we couldn’t have asked for more.”

From creative prize wheels to best-selling book displays, DesignCentrix was thankful to interact with a variety of clients at SHRM. We look forward to seeing what next years show brings.

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