MKTG: Dick’s Sporting Goods Marathon

event
CHALLENGE

To create a functional retail environment with a variety of scenic structures and interactive elements.

SOLUTION

Combining five retail sections, two changing rooms, and a virtual shopping experience designed around a series of replica bridges. Visitors to the exhibit were invited to share their marathon experience with all expo attendees on an interactive wall of runners.

ROLES AND RESPONSIBILITIES

Design, fabrication, installation, project management